
ABOUT US
We Didn't Just Set Out to Build an AI Tool. We Set Out to Fix Leadership Development.
OUR STORY
01 — THE PROBLEM RECOGNIZED
The Assessor Bottleneck
Years of running human-led assessments taught us their limits — expensive, hard to scale, and never fully free of bias, no matter how skilled the assessor.
OUR PHILOSOPHY
What We Believe
Objectivity Isn't Optional
Every evaluation is free from human bias, mood, or memory.
Built From Real Assessment Science
Grounded in PeopleWiz's Capital Competency Framework, Situational Judgment Tests (SJTs) methodology, not generic AI prompts.
Depth Over Convenience
We measure how people think, act, and decide, not just what they say.
Technology Should Feel Human
Every interaction is designed to feel like a conversation to navigate, a situation to prioritize, and a team to manage, not a series of Q&A tests.
THE PEOPLE BEHIND APRICOT
A small team that would rather measure leadership than guess at it.
ApriCOT came out of years spent inside assessment rooms, convinced the work could be fairer, faster, and open to far more people than a calendar of expert assessors ever allows.

Protima
Founding Team
Part of the founding team at PeopleWiz and WAIC. You’ll usually find me with my nose in a book. Stories fascinate me — I read, write, narrate, and now perform on stage as a storyteller. Through WAIC, I help bring to light the stories of children who need support and care.

Shyne
Co-Founder
Co-founder at PeopleWiz, and a work-in-progress human outside of it. Most mornings begin with a run — 8 to 10 km, chasing consistency more than speed. My two daughters are the centre of my universe, and bird photography is my passion; it even led me to gardening, to invite the birds closer. Still learning. Still observing.
WHAT'S NEXT
ApriCOT keeps evolving — deeper competency coverage, more industries, and leadership development that gets sharper with every use.
- 01SeedApriCOT keeps evolving
- 02SproutDeeper competency coverage
- 03GrowthMore industries
- 04FruitSharper with every use
See where fair, scalable leadership assessment gets you.






