ABOUT US
We Didn't Just Set Out to Build an AI Tool. We Set Out to Fix Leadership Development.
OUR STORY
01 — THE PROBLEM RECOGNIZED
The Assessor Bottleneck
Years of running human-led assessments taught us their limits — expensive, hard to scale, and never fully free of bias, no matter how skilled the assessor.
OUR PHILOSOPHY
What We Believe
Objectivity Isn't Optional
Every evaluation is free from human bias, mood, or memory.
Built From Real Assessment Science
Grounded in PeopleWiz's Capital Competency Framework, Situational Judgment Tests (SJTs) methodology, not generic AI prompts.
Depth Over Convenience
We measure how people think, act, and decide, not just what they say.
Technology Should Feel Human
Every interaction is designed to feel like a conversation to navigate, a situation to prioritize, and a team to manage, not a series of Q&A tests.
THE PEOPLE BEHIND APRICOT
A small team that would rather measure leadership than guess at it.
ApriCOT came out of years spent inside assessment rooms, convinced the work could be fairer, faster, and open to far more people than a calendar of expert assessors ever allows.
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Protima
Co-Founder
Placeholder bio — Protima’s background in assessment design and the Capital Competency Framework goes here once the real copy is supplied.
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Shyne
Co-Founder
Placeholder bio — Shyne’s work turning assessment science into working AI systems goes here once the real copy is supplied.
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Team Member
Assessment Science
Placeholder bio — a line on this person’s role in scenario and rubric development.
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Team Member
Product & Engineering
Placeholder bio — a line on this person’s role in building and scaling the platform.
- TMPhoto pending
Team Member
Product & Engineering
Placeholder bio — a line on this person’s role in building and scaling the platform.
- TMPhoto pending
Team Member
Product & Engineering
Placeholder bio — a line on this person’s role in building and scaling the platform.
WHAT'S NEXT
ApriCOT keeps evolving — deeper competency coverage, more industries, and leadership development that gets sharper with every use.
See where fair, scalable leadership assessment gets you.