OUR STORY

01 — THE PROBLEM RECOGNIZED

The Assessor Bottleneck

Years of running human-led assessments taught us their limits — expensive, hard to scale, and never fully free of bias, no matter how skilled the assessor.

OUR PHILOSOPHY

What We Believe

Objectivity Isn't Optional

Every evaluation is free from human bias, mood, or memory.

Built From Real Assessment Science

Grounded in PeopleWiz's Capital Competency Framework, Situational Judgment Tests (SJTs) methodology, not generic AI prompts.

Depth Over Convenience

We measure how people think, act, and decide, not just what they say.

Technology Should Feel Human

Every interaction is designed to feel like a conversation to navigate, a situation to prioritize, and a team to manage, not a series of Q&A tests.

THE PEOPLE BEHIND APRICOT

A small team that would rather measure leadership than guess at it.

ApriCOT came out of years spent inside assessment rooms, convinced the work could be fairer, faster, and open to far more people than a calendar of expert assessors ever allows.

  • Portrait of Protima

    Protima

    Founding Team

    Part of the founding team at PeopleWiz and WAIC. You’ll usually find me with my nose in a book. Stories fascinate me — I read, write, narrate, and now perform on stage as a storyteller. Through WAIC, I help bring to light the stories of children who need support and care.

  • Portrait of Shyne

    Shyne

    Co-Founder

    Co-founder at PeopleWiz, and a work-in-progress human outside of it. Most mornings begin with a run — 8 to 10 km, chasing consistency more than speed. My two daughters are the centre of my universe, and bird photography is my passion; it even led me to gardening, to invite the birds closer. Still learning. Still observing.

  • Portrait of Claudette

    Claudette

    PeopleWiz Team

    Gardening keeps me grounded; cooking keeps me creative. I bring the same care to my work — paying attention to details, listening closely, and understanding what people need, even before they find the words.

  • Portrait of Priyanka

    Priyanka

    HR Professional

    An HR professional who turns traveller and cultural critic after 6 PM. 18+ countries down, 190+ to go — “Miles to go before I sleep.” A foodie, and a classical dancer who keeps the rhythm alive with salsa and Bollywood.

  • Portrait of Hardik

    Hardik

    PeopleWiz Team

    I’m the one who turns “wouldn’t it be great if…” into working software. Most of what you see in ApriCOT, from the role-plays to this page, passed through my keyboard. Off the clock: watching movies and producing music.

  • Portrait of Kamal

    Kamal

    PeopleWiz Team

    A wanderer at heart — coffee in the morning, questions all day, and a soft spot for rain and a good read. I take systems and assumptions apart, then rebuild them better. Most nights end with coding: anything can be created with 1s and 0s.

  • Portrait of Sneha

    Sneha

    Marketing & Communications Lead

    Outside work, I’m an animal rights and social justice activist at heart — walking my dogs, befriending any animal who’ll let me, and reading philosophy like casual leisure. My cat, Dora, taught me self-care and healthy boundaries.

  • Portrait of Vaibhav

    Vaibhav

    Growth & Partnerships Lead

    I build and nurture partner ecosystems around ApriCOT, representing it in industry conversations, HR forums, and professional communities. Beyond that, I’m a writer, author, and lifelong learner who resists easy definition.

WHAT'S NEXT

ApriCOT keeps evolving — deeper competency coverage, more industries, and leadership development that gets sharper with every use.

  1. 01SeedApriCOT keeps evolving
  2. 02SproutDeeper competency coverage
  3. 03GrowthMore industries
  4. 04FruitSharper with every use

See where fair, scalable leadership assessment gets you.